The main purpose of video marketing is to engage the existing audience, attract the new audience, and convert them into customers. Video marketing will increase the audience time on your website landing page and thus improve the page ranking. According to statistics, video marketing increases return on investment for more than 83 percent of organizations. Compared to other forms of marketing, video marketing may engage a larger number of mobile audiences. Since modern audiences always want to see the products and services in action, the video also increases client trust.